Uganda Missions in China and UCDA Co-Host Xiamen International Coffee Fair to Promote Ugandan Coffee and Tourism

Xiamen, China — The Uganda Missions in China, in collaboration with the Uganda Coffee Development Authority (UCDA), successfully co-hosted a coffee fair and showcased a dynamic booth at the prestigious Xiamen International Coffee Fair, held from 21st November 24. This major event, a renowned gathering for coffee enthusiasts, industry professionals, and international buyers, provided a unique platform to showcase the rich heritage and high-quality products of Ugandan coffee, while simultaneously promoting Uganda as a prime destination for tourism.

With a strong commitment to expanding Uganda’s coffee footprint in China, the Uganda Mission’s booth highlighted the country’s premium Arabica and Robusta coffees, known for their distinctive flavor profiles and sustainable farming practices. Visitors were treated to tastings of freshly brewed Ugandan coffee, while learning about the rich history of coffee production in Uganda — one of the world’s top coffee exporters.

The participation in this major international event is part of Uganda’s broader strategy to strengthen its economic and cultural ties with China, particularly within the burgeoning coffee trade. By highlighting both the excellence of Ugandan coffee and the allure of Uganda’s tourism, the event marked a milestone in boosting the visibility of Uganda’s unique offerings in the Chinese market.