In the bid to position Uganda as a preferred tourism destination, the Uganda Tourism Board and the Ministry of Foreign Affairs (MOFA) will jointly promote the destination under the flagship Explore Uganda brand through the High Commissions and Embassies around the world as part of the government’s efforts to create awareness of the destination’s tourism potential. Both UTB and MOFA officials agreed to align annual work plans through the implementation of a joint international marketing strategy, support on the issuance of crisis communications, collaboration with diaspora associations and the promotion of investment in Uganda’s hospitality industry. The strategic interventions were raised during the two-day destination training and familiarization trip at the Chimpanzee Sanctuary at the Ngamba Island in Koome sub county, Mukono district. During the excursion, the diplomats were briefed on the country’s marine tourism potential on Lake Victoria and River Nile, the remarkable strides registered in the conservation of the endangered primates and tourism development potential across the country.